Performance Essay Example | Topics and Well Written Essays - 750 words

Performance - Essay Example The findings of the study show that the extensive research carried out has not been able to come up with a concrete relationship between the human resource and performance. Brudan (2011) postulated the focus of performance management as a discipline and the proposition of an integrated performance management (Brudan, 2011). The paper’s aim was to track the various developments that performance management has gone through regarding the various levels of the organization. The paper was able to identify various crucial dichotomies that were intertwined in the performance management model. Many firms have taken performance management a notch higher in terms of evaluating their workers output and ensuring that there is an improvement in their daily tasks (Gruman & Saks et al., 2011). Performance management, as a result, should be directed towards engaging the workers to improve their performance and thus increase their output to the benefit of the organization. In addition, the company puts in place various measures that ensure that the employees at each level meet their expected targets as stipulated in the objectives and goals of the company at a certain period. Performance management in such a case does not only look at the rewards that workers should get but also on their performance and hence output to the company. The company, therefore, rewards employees at various levels and ensures that they are up to their tasks. Luong (2012) investigated the factors that drive engagement, engagement, and performance. The study noted that there have been inefficiencies of performance management systems used by companies. Some of the studies have indicated that there needs to be an overhaul of the performance management systems in place to help come up with efficient systems that help organizations, and their employees achieved desired targets and goals. The study was an added development on the Gruman and Sak’s (2011) employee engagement model. The study

Wealth over Health Essay Example for Free

Wealth over Health Essay People tend to look for wealth forgetting about their health and mostly after they have gained their wealth cannot save their health. Pictures tend to convince as to do the unimaginable just because hey mostly encourage as to what we think we are not capable of doing. The picture above clearly implies that we should help save a life but has a deeper meaning of speaking to people who spend all their time working to earn money and then think they have it all in life. Here I believe the image achieves it’s purpose because it stirs up a feeling to help donate blood because it makes you empathize with individuals who are in the same situation and the inscription on the image makes anyone think beyond what the image portrays so here we see that though we are being emotionally convinced we are being provoked to think about wealth and health and not just donating blood. Pictures appeal to pathos, logos and ethos which tend to one way or the other speak to everyone. As individuals of a technological age most of our decisions are influenced by the images we see around us because what we see tends to draw our attention and speaks to us in different ways. I believe images have the ability to change our mood, how we feel and how we think. The image above can be classified in having the ability of changing a persons mood from happy to sad or sad to happy. A person earning a lot of money who hasn’t thought about their health might be sad and a healthy person earning an average amount will be very excited to help save a life. Most of the time we create meaning through stories images project in our mind and they also tend to remind us of sad or happy moments we have experienced. Pictures, videos and all forms of visual imagery carry power which is able to convince us more than what we read or hear on radio. With the picture above we see blood and it make anyone alarmed to see what follows because as human beings blood is one of the most important things we need in our bodies since it helps  regulates the functions of all our organs. Here, the blood could have filled the container to create an image of shortage of blood in our mind which is a form of persuasion to help you save someone who is loosing blood. On the inscription on the poster it says, â€Å"save 3 lives without spending a cent† comparing three human lives to a cent just to show that money cannot help in all cases but as a human being you should know you are more important than money and so don’t spend all your time trying to get it but just spend a little of your time donating to someone who needs a little of your blood. I believe the red cross on the poster can also be speaking to Christians who believe Christ died on cross and shed His blood for healing. We are easily influenced by images because they tend to illustrate the unimaginable and give us confidence. In the image above we see ourselves as life savers due to the power the image creates in our mind and we now forget the pain of the needle being passed through our skin to get the blood out. We easily feel good because images persuade us to do the impossible and see the invisible. Most phrases we hear on our TV ads are â€Å"Look, it’s easyâ⠂¬  or â€Å"Microwave for 10 minutes and you just made the best meal’’. We feel impressed and have a sense of accomplishments when we see such words speaking to us in the form of images. The main purpose of images is to make us want to think we can do something which we don’t believe is possible and persuades us further that we can do it. In the second image it speaks clearly without the help of words. If you don’t take good care of your health whiles you have money you spend all your wealth on different kinds of medicines. This can also be a mild way of communicating to a particular audience that money is not everything because you can be purchasing medicines either to prevent a disease or cure a disease but you cannot be guaranteed an assurance on better health. In the article Health is Wealth and Wealth is Health – perceptions of health and ill health among female workers in Savannahkat Laos , â€Å"Health was defined as a condition that is needed to be able to work and collect money.† I think this definition was used because the sex workers need to get money to take care of their health. The amazing thing about images is that they are able to relate to each and everyone just like the pictures above. Most images are successful because they tend to persuade, inform and advertise to a large group of people. We make decisions based on what we see and though some images have a deeper meaning they are able to speak and achieve their aim of persuasion. We see through both images that we don’t only have to focus on our wealth and exclude our health but focusing on both will make you happy and will also make society a great place to be. Our health and wealth are very important and without both the journey of life is a tough one. Visual images find themselves in different contexts relating to different people but to make your point clear one needs to make an image have a connection with every individual and carry power to change the mood ,thought or action of a peron.

The Rise Of Islamic Fundamentalism Politics Essay

The Rise Of Islamic Fundamentalism Politics Essay The emergence of radical and extremist Islamist movements has proved to be the principal source of instability in the world. From the 19th century the world has witness to a reawakening of the Muslim world in various places as a result of the encounter with Western culture  [1]  . The rise of radical Islamist groups has been influenced by the leading ideologues of Islamic fundamentalist thought, Jamal Al Din Al Afghani (1839-1897), Maulana Abul Ali Mawdudi (1903-79) the first Amir of the Jamaate-Islami, Ayatollah Khomeini (1909-89) leader of the Islamic Revolutionary Party of Iran, Hassan-al-Banna and Syed Qutb (1906-66) of the Muslim Brotherhood of Egypt  [2]  . These ideologues advocated jihad against non-Islamic societies and states and emphasised that political power is indispensable to the establishment of an Islamic state. The concepts of Dar-el-Islam and Dar-el-Harb and jihad as advocated by the Islamists envisage a perpetual state of confrontation between Islamic and non-Islamic states.  [3]  Though Muslims, like any other non-Muslim, have multiple identities religious, ethnic, tribal, linguistic or territorial, the emphasis by the Islamists on the Islamic identity puts them in collision course with the state and other groups. Islamist intellectuals, ulema and activists have been seeking to blur the distinction between Islam as a religion and nationalism. They prop up the Islamic political consciousness by politicising already existing religious traditions and practices and by resisting change and modernisation. The concept of Ummah or Millat is being invoked to abet, support and legitimise the secessionist movements of Muslims living in non-Muslim states. If one goes by the strict definition of the term Islamic fundamentalism, it stands for a return to the doctrines of Islam in their original form as were practised in the medieval times. It could also mean idealising the historical past of Islam and calling for a return to pure and original Islam, which can be achieved through peaceful, lawful, cultural and spiritual means. But in practice, the focus of Islamists has been Islamisation of the state rather than reform of the individuals. It has generated conflict as the Islamic fundamentalists seek to impose their will through coercion, violence and terror. Islamist extremists pose a challenge to the secular and democratic polity, pluristic social order and inter-religious harmony. With the rise of Taliban to power, Afghanistan became the breeding ground of Islamist terrorism. The Taliban enforced their extremist religious and socio-political agenda and turned Afghanistan into the hub of arms, drugs trafficking and international terrorism with Osama bin Laden using it as a base of Al Qaida and other Islamist terrorist outfits. The threat posed by Laden and the Taliban to world peace and security was universally recognised and UN sanctions were imposed against the Taliban. Undaunted by international criticism, the Taliban unleashed atrocities against women, children, ethnic-religious minorities and political opponents, thereby deepening the internal divide in Afghanistan, besides violating the basic human rights of Afghans. The UN and other international peace initiatives made no headway in the face of determined Taliban opposition to share power with rival Afghan groups. Afghanistan remained fractured and turbulent posing great challenge to peace and security i n the region. The Taliban rebuffing all international appeals and ignoring widespread international condemnation, not only went ahead with the destruction of the colossal Buddhas of Bamiyan, but even made a public demonstration of their savage acts  [4]  . By destroying the rich and composite historical cultural heritage of Afghanistan, the Taliban sought to reaffirm Afghanistans lead role as a puritan Islamist state in South and Central Asia and also to set an agenda for radical Islamist forces. Osama bin Laden and his network played a key role in the terrorist attacks in South Asia, Central Asia, Southeast Asia and also in the West. However, it was only after the 9/11 terrorist strikes on World Trade Centre and Pentagon that the United States and its Western allies recognised the severity of the challenge posed by Al Qaida and the Taliban. The US garnered sufficient political will to lead the global war against terrorism. The US-led forces have severely mauled the Taliban and the Al Qaida, destroyed much of their military machine and bases. However, both the Taliban and elements of the Al Qaida network still exist and are again growing within Afghanistan and neighbouring Pakistan. Leaders and thousands of supporters of Al Qaida and the Taliban militia have shifted to Pakistan. So ensuring sustainable security and stability in Afghanistan is a great challenge facing the international community. This can be achieved only by total elimination of the Al Qaida network, their sup porters, financiers, safe havens and training camps in various parts of the world. METHODOLOGY STATEMENT OF THE PROBLEM To analyse the reasons of rise of Islamic Fundamentalism in Afghanistan and its threat to the world. hypothesis Islamic Fundamentalism is a global phenomenon and its affects can be felt across frontiers. Afghanistan has become fountain head of Islamic fundamentalism. Afghanistan lies in the middle of a region fermenting Islamic fundamentalist terrorism. This is one single-largest source of terrorism on the planet earth, with scope for expansion into Central Asian Region, China, Eastern Europe, South and South East Asia. JUSTIFICATION OF THE STUDY With the development of modern communications and various connections between the terrorist groups on the increase, the trend of global terrorism is on the increase. Islamic fundamentalism which has been raising its head to support terrorism as a weapon for its war against the non believers. While all religions have their chauvinists, it is resurgent Islam which somehow appears to be at the forefront of terrorism. Of course there is a secular version of Islam but the vast majority of the Muslims believe that they can be true Muslims only if they live in an Islamic state. It is the self perception that true believers have a God given right to promote the historical relevance of a religion that is behind much of todays global terrorism. In fact Islamic fundamentalists are hypothesising that with the end of the cold war, secularism in their countries is giving way to their brand of Islam and are presenting themselves as an alternative to westernised rulers.  [5]   Afghanistan, which has had a long turbulent past including a period of erstwhile Soviet occupation, has been taken over by Islamic fundamentalism after a long and bitter conflict between various groups out of which as of late the Taliban has been the most successful. The Taliban have been trained in various Deeni Madrasas  [6]  and have been indoctrinated to enforce a very strict kind of Islamic rule on Afghanistan which is unlike any traditions in that countries much volatile past. Moreover with weapons and infrastructure supplied by the US to fight the Soviet occupation and those left behind by the Soviets gives a chance to the restless youth of Afghanistan to export terrorism with a religious face throughout the world. In view of this, it is quite possible that Afghanistan will become a major focal point for Islamic terrorists to train and act on the existing non Islamic states with the overt/ covert support of Islamic states. SCOPE 7. The study would concentrate on the rise of Islamic Fundamentalism in Afghanistan with special reference to Taliban and its effect on the world. METHODS OF DATA COLLECTION 8. The study is primarily based on information gathered from books written by prominent Indian, foreign authors as well as information available on the internet. The books and periodicals used for the purpose of research have been drawn from the Library of Defence Services Staff College (DSSC), Wellington. Other sources of information are articles written in Indian, Pakistani, Western newspapers and news services such as the CNN and BBC as well as some defence journals. A bibliography of the sources is appended at the end of the text. The guidance given by Colonel SK Karwal, the Directing Staff has been of immense value in preparation of this paper. Afghanistan being a very current topic has undergone a series of ups and downs during the course of my preparation of the dissertation. ORGANISATION OF DISSERTATION 9. It is proposed to study the subject under the following heads:- (a) Chapter I. Introduction Methodology. (b) Chapter II. The Growth of Islamic Fundamentalism in Afghanistan. (c) Chapter III. Afghanistan as Source of Terrorism in the Region. (d) Chapter IV. Religious Intolerance. (e) Chapter V. The Nexus between Drug Trafficking and Terrorism. (e) Chapter VI. The Afghanistan Conflict and Energy Security. (f) Chapter VII. Conclusion.

Death of a salesman :: essays research papers

Instability Lead Life to Its End The character Willy Loman from the play Death of a Salesman has been read throughout the years with distinct interpretations. Many people have given different reasons to what led to Willy’s tragic fate. One interpretation I took was that Willy’s instability in his life led to his death. Some point that led in to my interpretation were his early family life, his relationship with Biff, and his job.   Ã‚  Ã‚  Ã‚  Ã‚  Willy’s early family life was a difficult one with its many inconsistencies. In Willy’s early childhood his father left; this left him with many questions about his father and how to be a father. In one scene we see Willy talking to Ben and Willy voices questions and comments about when their father left. Willy asks â€Å"Where is Dad?† and says â€Å"Dad left when I was such a baby and I never had a chance to talk to him.† Willy also voices his concerns about being a father. He says â€Å"sometimes I’m afraid that I’m not teaching them the right kind of—Ben, how should I teach them?† In this early life Willy and his family move around a lot. People and places changed around them fairly swiftly. Another inconsistency in his early family life was his relationship with his brother, Ben. Ben left Willy without looking back. Ben comes in and out of Willy’s life.   Ã‚  Ã‚  Ã‚  Ã‚  Willy’s relationship with Biff has its highs and lows throughout the play making it difficult to establish a feel for their feeling towards each other. In the eyes of an early Biff there is nothing but love and devotion towards his father. Even Willy says Biff would â€Å"go into the jaws of hell for me†. This type of affections changes after Biff finds out about his father’s infidelity. Biff loses total respect for his father and calls Willy a â€Å"liar† and a â€Å"fake†. Willy saw early Biff as being a son he could be proud of with all Biff’s football victories and successes with girls. As time passes and Biff comes home from the west it is evident that Willy no longer feels pride towards Biff. Biff has no job and wasn’t making much money at his last job therefore Willy feels no pride towards Biff. Near the end of the play Willy’s feelings towards Biff change once again. Willy comes to believe that Biff l oves him. Willy starts to says things like â€Å"that boy is going to be magnificent†.

Undercover Boss

Undercover Boss: Yankee Candle The episode of Undercover Boss over Yankee Candle touched on a few very important aspect of being a productive leader. The episode followed Yankee Candles CEO and President Harlan Kent as he posed as â€Å"Dan Johnson† while he spent the day being trained at different Yankee Candle jobs. Harlan Kent showed many qualities that an exceptional leader should posses. In a leadership analysis I will touch on the leadership qualities showed in this episode, as well as cover some mistakes that leaders commonly make and how they can be overcome.The most defining quality that Harlan showed through the episode is his extraordinary passion for all aspects of the Yankee Candle Business. Passion is extremely important for a leader to express because it not only is what drives the leader but also shows his followers an example of the commitment that they should have for their jobs. The second quality that was shown has to do with the way in which Harlan treated his employees. He showed the ability to put job titles aside and treat everyone equal. He listened to what his employees has to say and showed support to them as people.This is important as a leader because it shows followers that they are not only important to the organization but are recognized as the people they are and not only by their job description. One last quality that I saw Harlan showed in this episode was his ability to be film with his employees and make them understand what is expected of them. He did this with his final encounter with the employee Blaze. The important part of this encounter was that he was able to be firm with Blaze but then offer a resolution and support.This leadership quality instills respect in the employee for the leader and can increase the level of trust between the two. Leadership is not easy and there are many mistakes that will. One of these mistakes is for a leader to under inform an employee. This can be can caused for a number of reason s but it was shown in this episode a few times while Harlan was going through the orientation process. Employees would give Harlan a task to do with a small amount of instruction and then move on to their own job. Harlan would then struggle and employee would be disappointed in his work.I feel like this was a mistake by the employees because they should have recognized the lack of skill or direction that Harlan had and then worked with him until he was fully able to accomplish the task. Other mistakes that are commonly made by leaders have to do with the idea that they are above their followers. If leader asks their followers to arrive on time to a meeting and they themselves are late than their followers may believe being late or absent is acceptable. If a leader makes an excuse for something than a follow feels they can now make an excuses.There are many examples of this type of behavior that a leader can make. Leaders who make mistakes like these need to come to the understanding that leading doesn’t mean you are in charge. It means you are the leader and you should set the example. The best way a leader can recover from mistakes like these are to be clear and thero in all aspects of leadership. Secondly, If they make a mistake, recognize the mistake and then learn from it because everyone can recognize their mistakes but it takes a good leader to be able to learn from their mistakes.This analysis covered the leadership qualities shown by Yankee Candles CEO Harlan Kent is the episode of Undercover Boss as well as some of the mistakes leaders commonly make and how they can overcome these mistakes. The most important part to take from this analysis is that a great leader possess a passion for their job and needs to be able to listen and respect their followers. If a leader makes a mistake they need first recognize they made a mistake and than learn from the mistake to better themselves and the team.

BJU Explorations in Literature Unit Three Review Essay Example

BJU Explorations in Literature Unit Three Review Essay Example BJU Explorations in Literature Unit Three Review Paper BJU Explorations in Literature Unit Three Review Paper Essay Topic: Literature hospitalization (of the authors son) inciting incident of Stopover in Queretaro as one gives, he should to expect to receive application that could NOT be made after reading Martin and Abraham Lincoln friendship is more powerful (than tribal hatred) main idea in The Buffalo dance Lushkoff protagonist in The Beggar flashback what Pete Stalling, the narrator in Most Valuable Player, uses to interrupt the action of the game to give background info she asks for food and a mirror the reader knows Johnsy is going to get well in The Last Leaf when she.. simile Came like an angel fierce and fast from Country Doctor, is what figure of speech? verbal irony how Lewis Gardner in How to Avoid Contact makes his point by using dead soldier(s) speaker of the poem In Flanders Fields Lord knows our needs even before we ask Him lesson we can learn from Mrs. Simss gift to Mother resolution point within the plot when the final outcome of the conflict is revealed plot series of incidents arranged to move the story toward a specific goal setting time and place in which a story takes place crisis turing point that brings about a change of fortune for the main character climax point when the story reaches the moment of highest emotional intensity autobiography an authors true account of his own life third-person (point-of-view) point-of-view that uses words like he, she, and it and no narrator is heard first-person (point-of-view) point-of view that reveals the thoughts of only one character or group of characters situational irony is revealed when the events of a story violate what is reasonably or normally expected Pete character in Most Valuable Player that is an example of a developing character Juan Martinez(brings the Beims to Dr. Pozo and makes sure they are taken care of) and Dr. Pozo (helped as much as he could even though the father, Jerrold Beim doubts he could really help his son) characterS from Stopover in Queretaro, whose generosity involved the giving of THEMSELVES Lincoln (took his time to talk to Martin and supplied Martins familys needs) character from Martin and Abraham Lincoln whose generosity involved the giving of himself Sheriff (risked a lot so Will can learn not to chose the life of being a bandit) character from Gold-Mounted Guns whose generosity involved the giving of himself Kass (gave Mary her prize, when Mary didnt actually win the prize) character from Mary whose generosity was misguided in some way or who committed ungenerous acts Andy and Tom (returned the fish that they stole) characterS from The Strangers That Came to Town whose generosity was misguided in some way or who committed ungenerous acts Mother (bought her daughter a suit that they lied about) character from Preachers Kids whose generosity was misguided in some way or who committed ungenerous acts O. Henry wrote The Last Leaf (his field was) Gods Earth what the grandfather in A Grain as Big as a Hens Egg said where the corn can grow like the big grain

Critical Analysis of Efficiency Market Hypothesis Essay Essays

Critical Analysis of Efficiency Market Hypothesis Essay Essays Critical Analysis of Efficiency Market Hypothesis Essay Essay Critical Analysis of Efficiency Market Hypothesis Essay Essay In this essay. foremost. the Efficient Market Hypothesis ( EMH ) is given an assessment in relation to random walk. every bit good as its definition. uncovering theories in context of empirical grounds. A brief account of the 3 signifiers of EMH is highlighted alongside a brief description of its trials for cogency. The chief focal point of treatment is whether or non Technical A ; Cardinal Analysis can find unnatural returns by investors strategically utilizing a set of information to explicate purchasing and merchandising determinations to crush the efficient market. ( Graphs and sets of equations may be applied ) . Following general empirical surveies. the theory of Efficient Market typically asserts that. it would be impossible to systematically surpass the market by agencies of proficient A ; cardinal analysis. accordingly. in the visible radiation of this averment. proficient. cardinal and other anomalousnesss are revealed that may propose some degrees of market inefficiencies. Finally. a decision. subjectively underscoring the relevant points expressed supra. seting to perspective facts conveyed through the subject of critical treatment. Appraisal of the Efficient Market Hypothesis and Random Walk The efficient market hypothesis is a fiscal theory widely accepted by most academic fiscal economic experts. It was by and large believed that securities markets were highly efficient in reflecting information about single stocks and about the stock market as a whole. The recognized position was that when information arises. the intelligence spreads really rapidly and is incorporated into the monetary values of securities without hold. Therefore. when the term ‘efficient market’ was introduced into the economic sciences literature in the sixtiess. it was defined as a market in which monetary values at any clip â€Å"fully reflect† and ‘adjusts quickly to new available information’ ( Eugene F. Fama. 1970. p 383. ) . In the context of this hypothesis. â€Å"efficient† through empirical observation. means that the market is capable of rapidly digesting new information on the economic system. an industry. or the value of an endeavor and accurately attaching it into securities monetary values. In such markets. participants can anticipate to gain no more. nor less. than a just return for the hazards undertaken. hence neglecting to supply unnatural returns. Random Walk. is a Theory closely associated with the efficient market hypothesis. was originally created by Louis Bachelier ( 1900 ) . and developed by Kendall. in 1950s. Kendall ( 1953 ) found that stock and trade good monetary values follow a random walk. Random walk varies with respect to the clip parametric quantity. Harmonizing to capital markets theory. the expected return from a security is chiefly a map of its hazard. The monetary value of the security reflects the present value of its expected future hard currency flows. which incorporates many factors such as volatility. liquidness. and hazard of bankruptcy. However. while monetary values are rationally based. alterations in monetary values are expected to be random and unpredictable. because new information. by its really nature. is unpredictable. Therefore stock monetary values are said to follow a Random Walk. Versions of the Efficiency Market Hypothesis and trials Following the construct of information. as stated in the above paragraph. it is utile to separate among three versions of the EMH. Fama ( 1970 ) identified as: the weak. semi-strong. and strong signifiers of the hypothesis. These versions differ by their impressions of what is meant by the term â€Å"all available information. † The trials for each signifier. summarized in brief. through empirical observation shows grounds in favour of EMH: Harmonizing to Fama ( 1970 ) . Weak signifier efficiency claims that all past monetary values of a stock are reflected in today’s stock monetary value. Therefore. proficient analysis can non be used to foretell and crush a market. The Weak Form Tests. The trial of the weak signifier of the EMH is by and large taken to consist of ; an autocorrelation trial. a runs trial and filter regulation trial. An autocorrelation trial investigates whether security returns are related through clip. On the other. a runs trial. for illustration. measures the likeliness that a series of two variables is a random happening. A filter regulation ( or merchandising trial ) is a trading regulation sing the actions to be taken when portions rise or fall in value by x % . Filter regulations should non work if markets are weak form efficient. Overall. the trials highlighted. statistically tests for independency. to set up the weak-form holds. thereby annuling strategic regulations for proficient analysis. to obtain unnatural net incomes. Following the weak-form EMH. is the Semi-Strong signifier efficiency in which Fama ( 1970 ) states that security monetary values reflect all publically available information. The Semi-Strong Test. Trials for the semi-strong. significantly and reveals Event Study. The first event survey was undertaken by Fama. Fisher. Jensen and Roll ( 1969 ) . though the first to be published was by Ball and Brown ( 1968 ) . An event trial analyzes the security both before and after an event. such as net incomes proclamations. stock splits and analyst’s recommendations. The thought behind the event trial is that an investor will non be able to harvest an above norm return by trading. on an event including the Cardinal Analysis scheme.

Alexander Fleming Discovers Penicillin

Alexander Fleming Discovers Penicillin In 1928, bacteriologist Alexander Fleming made a chance discovery from an already discarded, contaminated Petri dish. The mold that had contaminated the experiment turned out to contain a powerful antibiotic, penicillin. However, though Fleming was credited with the discovery, it was over a decade before someone else turned penicillin into the miracle drug that has helped save millions of lives. Dirty Petri Dishes On a September morning in 1928, Alexander Fleming sat at his workbench at St. Marys Hospital after having just returned from a vacation at the Dhoon (his country house) with his family. Before he had left on vacation, Fleming had piled a number of his Petri dishes to the side of the bench so that Stuart R. Craddock could use his workbench while he was away. Back from vacation, Fleming was sorting through the long unattended stacks to determine which ones could be salvaged. Many of the dishes had been contaminated. Fleming placed each of these in an ever-growing pile in a tray of Lysol. Looking for a Wonder Drug Much of Flemings work focused on the search for a wonder drug. Though the concept of bacteria had been around since Antonie van Leeuwenhoek first described it in 1683, it wasnt until the late nineteenth century that Louis Pasteur confirmed that bacteria caused diseases. However, though they had this knowledge, no one had yet been able to find a chemical that would kill harmful bacteria but also not harm the human body. In 1922, Fleming made an important discovery, lysozyme. While working with some bacteria, Flemings nose leaked, dropping some mucus onto the dish. The bacteria disappeared. Fleming had discovered a natural substance found in tears and nasal mucus that helps the body fight germs. Fleming now realized the possibility of finding a substance that could kill bacteria but not adversely affect the human body. Finding the Mold In 1928, while sorting through his pile of dishes, Flemings former lab assistant, D. Merlin Pryce stopped by to visit with Fleming. Fleming took this opportunity to gripe about the amount of extra work he had to do since Pryce had transferred from his lab. To demonstrate, Fleming rummaged through the large pile of plates he had placed in the Lysol tray and pulled out several that had remained safely above the Lysol. Had there not been so many, each would have been submerged in Lysol, killing the bacteria to make the plates safe to clean and then reuse. While picking up one particular dish to show Pryce, Fleming noticed something strange about it. While he had been away, a mold had grown on the dish. That in itself was not strange. However, this particular mold seemed to have killed the Staphylococcus aureus that had been growing in the dish. Fleming realized that this mold had potential. What Was That Mold? Fleming spent several weeks growing more mold and trying to determine the particular substance in the mold that killed the bacteria. After discussing the mold with mycologist (mold expert) C. J. La Touche who had his office below Flemings, they determined the mold to be a Penicillium mold. Fleming then called the active antibacterial agent in the mold, penicillin. But where did the mold come from? Most likely, the mold came from La Touches room downstairs. La Touche had been collecting a large sampling of molds for John Freeman, who was researching asthma, and it is likely that some floated up to Flemings lab. Fleming continued to run numerous experiments to determine the effect of the mold on other harmful bacteria. Surprisingly, the mold killed a large number of them. Fleming then ran further tests and found the mold to be non-toxic. Could this be the wonder drug? To Fleming, it was not. Though he saw its potential, Fleming was not a chemist and thus was unable to isolate the active antibacterial element, penicillin, and could not keep the element active long enough to be used in humans. In 1929, Fleming wrote a paper on his findings, which did not garner any scientific interest. 12 Years Later In 1940, the second year of World War II, two scientists at Oxford University were researching promising projects in bacteriology that could possibly be enhanced or continued with chemistry. Australian Howard Florey and German refugee Ernst Chain began working with penicillin. Using new chemical techniques, they were able to produce a brown powder that kept its antibacterial power for longer than a few days. They experimented with the powder and found it to be safe. Needing the new drug immediately for the war front, mass production started quickly. The availability of penicillin during World War II saved many lives that otherwise would have been lost due to bacterial infections in even minor wounds. Penicillin also treated diphtheria, gangrene, pneumonia, syphilis, and tuberculosis. Recognition Though Fleming discovered penicillin, it took Florey and Chain to make it a usable product. Though both Fleming and Florey were knighted in 1944 and all three of them (Fleming, Florey, and Chain) were awarded the 1945 Nobel Prize in Physiology or Medicine, Fleming is still credited for discovering penicillin.

Reading response Essay Example | Topics and Well Written Essays - 250 words - 35

Reading response - Essay Example In respect to James Winthrop believe, the constitution needs a bill of right, because it will serve different purposes in securing people. Unlike the local laws, a bill of rights will secure the minority against the majoritys tyranny and usurpation. Currently, with the application of the current constitution mankind experience has proved the prevalence of disposition to use and apply power wantonly. As a result, Winthrop sees the need of including bill of rights to defend people from the majority just as protecting the king in a monarchy. Ramsay and Winthrop in elaborating how the principle of representation operates in America differ. Ramsay Winthrop claims that in order to promote people happiness, there should be local laws made by individuals who are subject to them. On the other hand, Ramsay claims that the constitution or the involvement of local laws hinders individual’s freedom because are made on the political

Substituting Nonrenewable Energy with Renewable Energy Research Paper

Substituting Nonrenewable Energy with Renewable Energy - Research Paper Example Statistics have indicated that over 85 percent of the energy used is from non-renewable sources. Examples of non-renewable energy include nuclear power and fossil fuel such as oil and coal (Field et al. 2008). These sources of energy are considered as non-renewable because they cannot be regenerated enough to keep pace with their utilization. On the other hand, renewable energy is generated from natural sources such as tide, rain, sun, and wind and it can be regenerated over and over as and when required. Renewable energy sources are inexhaustible, plenty, and the cleanest sources of energy (Macqueen, 2011). Similarly, energy from biomass from plants, geothermal, and wind can be transformed to electricity for both domestic and industrial use (Field et al. 2008). Environmental problems such pollution and ozone layer depletion resulting from energy wastes have called for the need to substitute non-renewable energy with renewable energy. This is primarily intended to conserve the enviro nment by adopting clean sources of energy, and preserving the scarce sources of non-renewable energy (Macqueen, 2011). The need to substitute a non-renewable biomass energy source by a renewable biomass is of significance because an energy fuel, which increases carbon dioxide concentration, in the atmosphere, is replaced with energy fuel that reduces the concentration of carbon dioxide, in the atmosphere (Field et al. 2008). Renewable biomass reduces anthropogenic emissions, into the atmosphere because it involves complete energy consumption.

Psychology Essay Example | Topics and Well Written Essays - 500 words - 7

Psychology - Essay Example But when they look at themselves in the mirror, they see only the imperfections of which they are already well aware. The good news is that if we can’t depend on our own judgment and we’re mistrustful of the reassurances of our friends, it has been established that people have the inherent capability to alter how others perceive the way they look simply in the way they present themselves. â€Å"When you’re convinced you look good, others see you in a more favorable light† (Flora, 2006). People, mostly women, tend to feel more attractive around people who aren’t as appealing as they are and less attractive around people they perceive as having more appealing features. These social comparisons occur constantly and automatically, not only when strangers are deliberately scrutinized. Psychologists refer to this phenomenon as the ‘contrast effect.’ According to Richard Robins, professor of psychology at the University of California, Davis, women universally use a scale for beauty that is unreasonable. For example, in a study, neither gender used people such as Einstein as a comparison when appraising their own intelligence, but women compare a biased view of their own beauty to that of super models. Another study showed how self-awareness of appearance affects cognitive actions. When males and females were given a math test, both genders had similar results but when another test was given with the females dressed in swimsuits, they scored much lower than their male counterparts. When the men wore swimsuits, the difference was negligible. I am not surprised to find that studies show women to be more obsessed with their outward appearance than men. Society has long established the idea that a woman’s only value is reflected in the quality of the man she can attract. Since men tend to base their own preferences upon the outward appearance of women, it becomes necessary for women to be concerned with doing all she can to attract the

I need you to read the syllabus first and you choose any topic Essay

I need you to read the syllabus first and you choose any topic - Essay Example Both agricultural and non-agricultural toxic compounds causing bad effects on ecological and human health; however, it is difficult to separate these effects caused from those compounds which are intentionally released by the industries as by-products or waste materials. Nevertheless, there is wide evidence that agricultural use of pesticides has a major impact on water quality and leads to serious environmental and human health problems. Factors affecting toxicity of pesticide in water Many factors of pesticides affect the quality of water causing it more toxic, degrading and lethal 1. Toxicity Concentration of the pesticide which is enough to kill half of the test organisms in a specific test period is termed as lethal dosage (â€Å"Pesticides as Water Pollutants†). The lethal dose is inversely proportional to toxicity. Thus, the lower the lethal dosage is, the higher is the toxicity. Values ranging from 0-10 are considered as extremely toxic. Toxic response can be life thre atening or chronic, causing severe health problems, for instance, cancer, infertility, hormonal imbalance, digestive problem, etc. 2. Persistence Persistence is measured by the half-life of a pesticide. It is very important to find out about the persistency of a pesticide since it gives an idea about how poisonous a pesticide can be. Persistency is inversely proportional to lethality of a pesticide, that is, the more the persistency is, the lesser is the pesticide lethal (â€Å"Pesticides as Water Pollutants†). 3. Degradation The eroding of pesticides into other products can lead to many other problems. The newly formed by-products can have different persistency, and lethality that can totally change the surrounding in which they are present. One of the examples is DDT. When it is degraded, it forms other substance (DDD and DDE) which have totally different persistency and risks. Chronology of pesticide development The impact on water pollution is related mainly to the active ingredient present in the pesticide formulation. However, additives that are used to prepare the final formulation that include wetting agents, diluents, solvents, buffers, emulsifiers, preservatives and adhesives can be the cause of water contamination. Other than the agents used for the preparation of pesticides, degrades and the by-products formed during its usage can also contaminate water and lead to water pollution. Below are the details in chronological order of various pesticides, their sources and characteristics that have been used for many years and led to water pollutions. From 1800 to 1920 In the early period, the most useful pesticides were petroleum oils, nitro-phenols, naphthalene, chlorophenols, and creosote. These products were non-specific in nature, thus causing toxicity in targeted as well as non-targeted organisms. The source of these compounds was either laboratory preparation or by-products of coal gas productions. From 1945 to 1970 Many products that were u sed during this period were organically synthesized. Pesticides like chlorinated organic, chlorinated cyclodienes, HCCH, and DDT were persistent in nature and had a wide range of selectivity among different organisms whereas pesticides like organophosphorus compounds, carbamates, and cholinesterase inhibitors had lower resistance and caused not only user toxicity but serious water contaminatio

I need you to read the syllabus first and you choose any topic Essay

I need you to read the syllabus first and you choose any topic - Essay Example Both agricultural and non-agricultural toxic compounds causing bad effects on ecological and human health; however, it is difficult to separate these effects caused from those compounds which are intentionally released by the industries as by-products or waste materials. Nevertheless, there is wide evidence that agricultural use of pesticides has a major impact on water quality and leads to serious environmental and human health problems. Factors affecting toxicity of pesticide in water Many factors of pesticides affect the quality of water causing it more toxic, degrading and lethal 1. Toxicity Concentration of the pesticide which is enough to kill half of the test organisms in a specific test period is termed as lethal dosage (â€Å"Pesticides as Water Pollutants†). The lethal dose is inversely proportional to toxicity. Thus, the lower the lethal dosage is, the higher is the toxicity. Values ranging from 0-10 are considered as extremely toxic. Toxic response can be life thre atening or chronic, causing severe health problems, for instance, cancer, infertility, hormonal imbalance, digestive problem, etc. 2. Persistence Persistence is measured by the half-life of a pesticide. It is very important to find out about the persistency of a pesticide since it gives an idea about how poisonous a pesticide can be. Persistency is inversely proportional to lethality of a pesticide, that is, the more the persistency is, the lesser is the pesticide lethal (â€Å"Pesticides as Water Pollutants†). 3. Degradation The eroding of pesticides into other products can lead to many other problems. The newly formed by-products can have different persistency, and lethality that can totally change the surrounding in which they are present. One of the examples is DDT. When it is degraded, it forms other substance (DDD and DDE) which have totally different persistency and risks. Chronology of pesticide development The impact on water pollution is related mainly to the active ingredient present in the pesticide formulation. However, additives that are used to prepare the final formulation that include wetting agents, diluents, solvents, buffers, emulsifiers, preservatives and adhesives can be the cause of water contamination. Other than the agents used for the preparation of pesticides, degrades and the by-products formed during its usage can also contaminate water and lead to water pollution. Below are the details in chronological order of various pesticides, their sources and characteristics that have been used for many years and led to water pollutions. From 1800 to 1920 In the early period, the most useful pesticides were petroleum oils, nitro-phenols, naphthalene, chlorophenols, and creosote. These products were non-specific in nature, thus causing toxicity in targeted as well as non-targeted organisms. The source of these compounds was either laboratory preparation or by-products of coal gas productions. From 1945 to 1970 Many products that were u sed during this period were organically synthesized. Pesticides like chlorinated organic, chlorinated cyclodienes, HCCH, and DDT were persistent in nature and had a wide range of selectivity among different organisms whereas pesticides like organophosphorus compounds, carbamates, and cholinesterase inhibitors had lower resistance and caused not only user toxicity but serious water contaminatio

The MYKI electronic ticketing system Essay Example | Topics and Well Written Essays - 500 words

The MYKI electronic ticketing system - Essay Example The MYKI Electronic Ticketing System Although the MYKI electronic ticketing system has been praised a number of times, it has also received a considerable amount of criticisms. These have been generated by the range of failures and loopholes experienced during the project. This project replaced the Metcard ticketing system that was used in Metropolitan Melbourne among other ticketing systems used in busies within the same region. It is the most recent contactless ticketing system that makes use of a smartcard and which is used on public transport. This system started on the 29th of February 2009 and was valid for train service transport of the Metropolitan system (Mitchelle, 2009). From the project management viewpoint, some of the things that have been discovered to have gone wrong include the lack of ability by Lynne Kosky, who was the public transport manager to remember the number that was to be used by passengers to buy a ticket. As a result of this, a computer error occur and r esulted in over 1,600 people receiving new Myki cards onto which their names were printed wrongly or indicated as anonymous. With its production alongside other similar Metcard services, the government continued to make payment in order to ensure that commuters had sufficient opportunity to switch to the Myki electronic ticketing system. Most of the News agents also refused to sell the Myki cards since they earned far less commission from the government than that generated from the other Metcards.

Astronomy - Black Holes Research Paper Example | Topics and Well Written Essays - 1000 words

Astronomy - Black Holes - Research Paper Example A black hole is a section in the space-time that traps everything passing across the area because of its exceptionally strong gravity force (Raine, & Thomas, 1). It is significant to note that light is also absorbed by the gravity. It is proven and established that an adequately compact mass is capable of distorting space-time to create a black hole. ‘Event horizon’ is a section around the black hole that is mathematically known as a ‘point of no return’. The absorption of light that passes the region resulted to the name ‘black’ hole since there is total darkness at the region. Astronomers are still making expeditions, and have managed to discover the largest black hole referred to as abyssal a yawn that is believed to be 10 times the size of the solar system. The black hole is believed to have absorbed billions of suns existing in the galaxy (Raine, & Thomas, 1). Black holes are created from heavy stars that have a mass of 20 to 25 times compared to the sun. Their gravity overpowers any force that is holding the stars up, making the cores collapse when the heavy stars ‘die’ (Raine, & Thomas, 1). Next, the star collapses exceptionally that is forced to be contained within its Schwarzschild radius, or event horizon, a region where light is absorbed. It is remarkably tiny, and is believed that a black hole fitting a town is probably having a mass of the sun, and the one fitting on a palm of a person has a mass of the earth. At this point, the materials that are enclosed within the Sachwarzschild radius will continue to fall and collapse indefinitely. The collapsing of the materials will reach a point where laws of physics shatter. Finally, ‘super-massive’ black holes are formed differently from the combination of earlier smaller black holes that were formed at earlier stages of the history (Merloni, Nayakshin & Sunyaev , 18). It is believed that small black holes had grown and sucked in gas from their nearby environment (Merloni, Nayakshin

I need you to read the syllabus first and you choose any topic Essay

I need you to read the syllabus first and you choose any topic - Essay Example Both agricultural and non-agricultural toxic compounds causing bad effects on ecological and human health; however, it is difficult to separate these effects caused from those compounds which are intentionally released by the industries as by-products or waste materials. Nevertheless, there is wide evidence that agricultural use of pesticides has a major impact on water quality and leads to serious environmental and human health problems. Factors affecting toxicity of pesticide in water Many factors of pesticides affect the quality of water causing it more toxic, degrading and lethal 1. Toxicity Concentration of the pesticide which is enough to kill half of the test organisms in a specific test period is termed as lethal dosage (â€Å"Pesticides as Water Pollutants†). The lethal dose is inversely proportional to toxicity. Thus, the lower the lethal dosage is, the higher is the toxicity. Values ranging from 0-10 are considered as extremely toxic. Toxic response can be life thre atening or chronic, causing severe health problems, for instance, cancer, infertility, hormonal imbalance, digestive problem, etc. 2. Persistence Persistence is measured by the half-life of a pesticide. It is very important to find out about the persistency of a pesticide since it gives an idea about how poisonous a pesticide can be. Persistency is inversely proportional to lethality of a pesticide, that is, the more the persistency is, the lesser is the pesticide lethal (â€Å"Pesticides as Water Pollutants†). 3. Degradation The eroding of pesticides into other products can lead to many other problems. The newly formed by-products can have different persistency, and lethality that can totally change the surrounding in which they are present. One of the examples is DDT. When it is degraded, it forms other substance (DDD and DDE) which have totally different persistency and risks. Chronology of pesticide development The impact on water pollution is related mainly to the active ingredient present in the pesticide formulation. However, additives that are used to prepare the final formulation that include wetting agents, diluents, solvents, buffers, emulsifiers, preservatives and adhesives can be the cause of water contamination. Other than the agents used for the preparation of pesticides, degrades and the by-products formed during its usage can also contaminate water and lead to water pollution. Below are the details in chronological order of various pesticides, their sources and characteristics that have been used for many years and led to water pollutions. From 1800 to 1920 In the early period, the most useful pesticides were petroleum oils, nitro-phenols, naphthalene, chlorophenols, and creosote. These products were non-specific in nature, thus causing toxicity in targeted as well as non-targeted organisms. The source of these compounds was either laboratory preparation or by-products of coal gas productions. From 1945 to 1970 Many products that were u sed during this period were organically synthesized. Pesticides like chlorinated organic, chlorinated cyclodienes, HCCH, and DDT were persistent in nature and had a wide range of selectivity among different organisms whereas pesticides like organophosphorus compounds, carbamates, and cholinesterase inhibitors had lower resistance and caused not only user toxicity but serious water contaminatio

Astronomy - Black Holes Research Paper Example | Topics and Well Written Essays - 1000 words

Astronomy - Black Holes - Research Paper Example A black hole is a section in the space-time that traps everything passing across the area because of its exceptionally strong gravity force (Raine, & Thomas, 1). It is significant to note that light is also absorbed by the gravity. It is proven and established that an adequately compact mass is capable of distorting space-time to create a black hole. ‘Event horizon’ is a section around the black hole that is mathematically known as a ‘point of no return’. The absorption of light that passes the region resulted to the name ‘black’ hole since there is total darkness at the region. Astronomers are still making expeditions, and have managed to discover the largest black hole referred to as abyssal a yawn that is believed to be 10 times the size of the solar system. The black hole is believed to have absorbed billions of suns existing in the galaxy (Raine, & Thomas, 1). Black holes are created from heavy stars that have a mass of 20 to 25 times compared to the sun. Their gravity overpowers any force that is holding the stars up, making the cores collapse when the heavy stars ‘die’ (Raine, & Thomas, 1). Next, the star collapses exceptionally that is forced to be contained within its Schwarzschild radius, or event horizon, a region where light is absorbed. It is remarkably tiny, and is believed that a black hole fitting a town is probably having a mass of the sun, and the one fitting on a palm of a person has a mass of the earth. At this point, the materials that are enclosed within the Sachwarzschild radius will continue to fall and collapse indefinitely. The collapsing of the materials will reach a point where laws of physics shatter. Finally, ‘super-massive’ black holes are formed differently from the combination of earlier smaller black holes that were formed at earlier stages of the history (Merloni, Nayakshin & Sunyaev , 18). It is believed that small black holes had grown and sucked in gas from their nearby environment (Merloni, Nayakshin

Balancing Family & Work Life Essay Example for Free

Balancing Family Work Life Essay I. Introduction A. Thesis Statement Attending school as an adult, and maintaining a source of employment can be a daunting task, as many adults who had to delay their college education must know. One of the most challenging aspects of adult life consists of learning how to adjust accordingly to the rigors of life at home as well as the workplace. Failure to do so can lead to a life of complete disarray, stress, illness and exhaustion. II. Body Paragraph #1 – Topic Sentence #1 Traditionally the typical age group for freshmen in college was between 18 to 19 years of age. That reality has slowly changed as more young adults are finding their way back in the classroom, while holding down a job. The information I found in P.14 of the ebrary book: Families and Work: New Directions in the Twenty-First Century, by Fredriksen-Goldsen, Karen I. states: â€Å"Of the more than 69 million American parents with children under the age of 18 (Famighetti, 1998), almost 90 percent are employed (U.S. Bureau of the Census, 1998).† At the same time, there are working professionals attempting to achieve a college education in order to refine their skills, or to gain new ones. Among those working adults, young couples typically tend to have a harder time with managing the broad aspects of life, especially those who are in the early stages of their relationship, which has the potential to result in a lot of growing pains. A. Supporting evidence The information found in an article from the following website; http://pods.dasnr.okstate.edu/docushare/dsweb/Get/Document-2421/T-2233web.pdf states: â€Å"Family and work settings have a built-in potential for conflict. Adults may get overwhelmed with the excessive demands that are required of them from either end of the spectrum, leaving them with the feeling of having very little time to accomplish those tasks.† Finding a balance between work and home involves finding ways of accomplishing the tasks at home as well as duties at work. Those responsibilities are often shared among couples in a healthy relationship. The equality of the shared house  chores, however, is up or debate. It has long been stated that the task of maintaining the home primarily fell on the woman’s shoulders, while the man focuses mainly on duties in the workplace. For some married couples, trying to get their husband to help with the housework typically led to domestic disputes. In recent years however, men have been getting more involved with parenting than ever before. A passage from (Giraffe 2011) states: â€Å"The recession of 2008 contributed to this arrangement because increased unemployment left more fathers available to care for their children and the reduced family income made outside childcare services unaffordable.† The traditional view of the American household should change because of an increase in the number of two-parent families entering the labor force. One of the primary services built around that change in society is the daycare system. Many of those two-parent families, as well as single parents may not have direct support from their families to take care of the children while they’re away at work. While some of the household work, such as childcare and housekeeping, has transitioned to outside providers, many working mothers cannot afford to employ these services (Giraffe, 2011). Unfortunately a big portion of their income goes to high daycare fees. III. Body Paragraph #2 – Topic Sentence #2 When the constants demands of life are far too much to bear, employees tend to feel the need to escape, and seek an alternate reality. We must look at the adverse effects that those long work hours have on the human body. Overworked individuals can suffer from work related illnesses as a result of excessive stress. Work related stress can result from extended hours due to mandatory overtime in some case. An employer’s rigid work hours which can prevent employees from tending to occasional issues at home can also be blamed for stress on the job. Employees suffering the effects of stress in the workplace tend to have bouts of absenteeism. A. Supporting evidence Absenteeism in the workplace is a major issue, with tangible and intangible costs. Although the absentee loses wages in the process, the major loss is at the expense of the employer. The ebrary book by Lynn  Tylczak, (Attacking absenteeism 1990), describes the intangible costs of absenteeism as follows: â€Å"Absentee costs are difficult to quantify. Experts estimate direct wage loses of more than $30 billion per year, and that’s just the beginning. Employers also need to consider the costs of supplementary or replacement workers. These costs include: Regular wages, overtime wages, and company benefits Supplementary benefits, such as Social Security, worker’s compensation, and unemployment compensation Administration of recruitment, selection orientation, and training Penalty costs resulting from delays.† The author (Lynn T. 1990) also gives the following explanation from the tangible cost of absenteeism: â€Å"It forces managers to deal with problems of morale, discipline, job dissatisfaction, job stress, team spirit, productivity, turnover, production quality, additional administration and overhead.† Many employers have become more cognizant of the disastrous effects of having stressful employees in the workplace. This is not only calculated in monetary losses based on productivity, but also in the valuable asset (the employee) which could potentially offset those losses. IV. Body Paragraph #3 Topic sentence # 3 Those who value their time with their families certainly appreciate the value of being away from work. This is particularly why a lot of us look forward to our vacation time. It us the opportunity to recharge our batteries and gives us the courage to return to our regular lives. Many employers have adapted to the changes in society by implementing new ways for employees to earn vacation time from work. A. Supporting evidence While some of us are comfortable being â€Å"working stiffs†, most people would rather look forward to their time away from work. An ebrary book by ANDERSON, NELS titled Work and Leisure states: â€Å"Although leisure reflects and supplements work, it is also used as a release from work. Some are of the view that unless a man has worked he cannot really enjoy leisure. They hold that while a man is working to earn a wage or salary, he also ‘earns’ leisure.† It is absolutely true that in order to fully enjoy our vacation time, we must work hard for it. That time of leisure can then be considered our reward for achieving the demands required of us in the workplace. Those who properly plan their vacation can benefit from sights  rarely seen in everyday life. Most people find it more beneficial to take their vacation in some exotic location. The topic on how to enjoy a proper vacation will vary from one employee to the next. V. Body Paragraph #4 Topic sentence # 4 Employers have devised lots of ways to keep valuable talent within their workforce, while allowing them time to accomplish their house work. Those arrangements can be profitable to the employer as well as the employee in some cases. Some of the sensible ways employers provide to employees are flextime, teleworking, and employee incentive just to name a few. A. Supporting evidence Flextime is highly valuable to employees because it allows them to have more control over the balancing act of work and home life. It also provides them the option of choosing when to complete their work. Flextime allows employees to handle personal business such as doctor appointments or school functions without having to take sick leave or vacation time. Employers personnel needs are met and they get employees at their best. In highly skilled positions where competition for employees is fierce and employee turnover costly, flexible schedules can also reduce attrition by making employees more content with their jobs (Giraffe, 2011). Teleworking provides some lucky employees the opportunity to work remotely. With this system employees can either work from home or in some shared work spaces. In most cases employees would prefer to work from home because it is the ideal place to work from. This reduces the work commute, and the amount stress to the employee. It takes an especially disciplined employee to work from home, because of the constant distractions from home can cause the employee’s work performance to suffer. Employers must be careful when considering the type of employees they provide that opportunity to. Through teleworking, some employees do get to achieve balance between family and work life.

Informed Consent in Treatment

Informed Consent in Treatment Danelle J. Hollenbeck Introduction Informed consent is an ethical idea or concept which clients must understand and agree to prior to receiving an assessment, treatment, etc. This paper explores informed consent in treatment and confidentiality. It explores why it is important to acquire informed consent and maintain confidentiality when providing treatment. Due to restrictions in length of the paper, I will not focus on informed consent involving minors or the incapacitated. Informed Consent in Treatment Informed consent is an ethical and legal design to ensure clients are provided with knowledge and information about the treatment in which they are seeking, thus decide whether or not they want to participate in the treatment when the consent has been given to them and is worded in language that is easy to understand (Fishers, 2013, p.12). Standard in informed consent would be the nature of all information that is included in the procedures and steps that must be taken to protect the rights of children and adults with impairments, thus not able to provide consent (Fishers, 2013, p.12). It is important that a practitioner receives informed consent for evaluations, assessments, and treatment, except when mandated by law (â€Å"APA Ethical Principles of Psychologists and Code of Conduct, â€Å"n.d.). Practitioners using the services of an interpreter must obtain informed consent from the client in order to use that interpreter, which ensures on behalf of the client that confidentiality is maintained. It is also imperative that practitioners inform (whilst obtaining informed consent) they inform clients as early as possible about fees involved, limits of confidentiality, and involvement of third parties (â€Å"APA Ethical Principles of Psychologists and Code of Conduct, â€Å"n.d.). Where I work we have a packet in which the first 4 sheets are consent to share information and include consent to share data to NTDMS, two charities we work in partnership with and would be providing services to clients, and social services. There is also a form they sign which states t hat information obtained in this assessment is confidential unless they are at risk to themselves or others, or have put a child at-risk. Informed consent also includes identifying a person’s professional identity, explaining the risks, and the client’s ability to discontinue treatment at any time. According to Hudgins, et al (2013) â€Å"informed consent also includes the notice that is  required by federal or state laws, professional ethical codes, or both, concerning the patient rights†Ã‚  (pg.11). this is very important to have so people entering into treatment know what their rights  are. Effective ways to ensure the ethical standards are being met is to put informed consent in the  patient handbook (Hudgins et al, 2013, p 8). The most powerful tool in compliance and ensuring  ethical standards is to create a pathway into the informed consent process which exists right at  the beginning. HIPAA patient material that is required and Part 2 can be included in the patient  handbook, along with the â€Å"Mental Health Bill of Rights† that may be required by state statute  Hudgins et al, 2013, pg. 8). Informed consent, as with any medical procedure, should be revisited  and documented. The practitioner has a duty to ensure the client is involved in ethical decisions  about his or her care. The process of securing informed consent involves patient education by the  practitioner (Rock Hoebeke, 2014, pg. 4). Each patient is expected to be the guardian of their  own body, as long as they are of sound mind. A patient of sound mind may choose not to go  ahead with treatment, even if it is life-saving (Rock Hoebeke, 2014, pg. 2). American law does  not permit the practitioner to have personal judgment over the client (Rock Hoebeke, 2014, pg.  2), nor permit the practitioner to assert personal judgment over the client. According to Rock   Hoebeke, â€Å"Respect for human dignity requires the recognition of specific patient rights,  particularly, the right of self-determination. Self-determination, also known as autonomy, is the  philosophical basis for informed consent in health care. Patients have the moral and legal right to  determine what will b e done with their own person; to be given accurate, complete, and  understandable information in a manner that facilitates an informed judgment; to be assisted with  weighing the benefits, burdens, and available options in their treatment, including the choice of  no treatment; to accept, refuse, or terminate treatment without deceit, undue influence, duress,  coercion, or penalty† (2014). It is therefore imperative each person entering into treatment has  the means allowed to accept or deny treatment by under which the means they understand it. Another point to consider regarding informed consent is that although a practitioner  may appoint a receptionist or nurse to obtain the written informed consent, it is legally and  ethically the practitioner’s sole responsibility to ensure his or her client has been educated in  regards to assessment and treatment. This cannot be delegated to a latter employee (Hock   Roebeke, 2014, pg. 3). Ethically and legally reliability getting informed consent lies within  the practitioner providing treatment, which includes also the risks and benefits of the treatment. Although delegation clearly is appointed at the pathway of treatment when doing an assessment,  the practitioner does so at the sole discretion that they are doing so risking liability. Those who  have been delegated this work should be properly trained as outlined in Standards 2.05 (â€Å"APA  Ethical Principles of Psychologists and Code of Conduct, â€Å"n.d.) which states those who are  delegated work have been properly trained (apa.org). Therefore the person witnessing the  signature is knowledgeable and looks for clues to determine if the person is lucid and  comprehends the informed consent. This can cause further ethical and legal  situations if each person providing informed written consent is not coherent. Finally, spontaneously signing the form by a patient should not be allowed. It is  imperative that each patient reads and understands the forms they are signing. Signing without  reading has been a habitual practice (Rock Hoebeke, 2014, p. 4). The receptionist, nurse, or  other point of contact before seeing the practitioner is the advocate of the patient, thus should  assess the patient’s understanding of treatment. In practice, I have taken clients into a private  room and read to them the informed consent forms to make sure they understand what they are  signing. I already employ all of these methods in my daily practice setting now when undertaking  first contact, initial assessments, etc. I plan to use the Ethics Code and guidelines in the same  manner in which I was trained. Because I am providing a service to people I must ensure they  understand the service they are receiving. If they are not able to read or write, I will read it for  them in a private setting, or if they require an interpreter I will employ Standard 2.05 (â€Å"APA  Ethical Principles of Psychologists and Code of Conduct, â€Å"n.d.) and hire a trained interpreter. It  is imperative I follow the Ethics Code in strict line with my work so that I am not  jeopardizing my clients or also myself. References APA Ethical Principles of Psychologists and Code of Conduct. (n.d.). Retrieved from http://memforms.apa.org/apa/cli/interest/ethics1.cfm#10_01 Fisher,C.B. (2013).Decoding the ethics code: A practical guide for psychologists: includes the 2010 APA amendments to the ethics code(3rded.). Los Angeles [etc.: SAGE. Hudgins, PhD,C., Rose, PhD,S., Fifield,P., Arnault,S. (2013).Navigating the Legal and Ethical Foundations of Informed Consent and Confidentiality in Integrated Primary Care(Vol. 31). Retrieved from American Psychological Association website: http://eds.b.ebscohost.com.lib.kaplan.edu/eds/detail/ Rock,M., Hoebeke,R. (2014). Informed consent: whose duty to inform?MedSurgNursing,23(3), 4. Retrieved from http://eds.b.ebscohost.com.lib.kaplan.edu

General Electrics Quality Gamble Essay -- GCSE Business Six Sigma Cou

General Electric's Quality Gamble The Implementation of Six Sigma General Electric (GE) is among the most profitable companies and, according to Fortune magazine, the most admired. It stock is the most highly valued in the world. Some critics would argue, if it's not broke, why fix it? Jack Welch, CEO of GE, believes in the "infinite capacity to improve everything." Why does a company that has experienced so much success recently invests over a billion dollars in a quality initiative? Increased competition has GE adopting the attitude that businesses that stand still become obsolete as businesses that continue to grow pass them by. Also by implementing Six Sigma, GE is preparing itself for future profitability opportunities. Finally, research indicated a need for improvement in the way GE does business. GE had been straining for years to increase operating margin and six sigma is a way to do that. What is Six Sigma? Six sigma, the mother of all quality efforts, can mean different things to different organizations. The Six Sigma Academy defines it as tactics and tools to improve profitability through focusing on improving the sigma capability of an organization's processes. GE defines six sigma as first as a management philosophy; a never ending to competitive leadership by satisfying customer requirements profitability. Second they define it as a measurement system; a measure of a processes inherent ability to meet customer requirements. In general six sigma is a statistical non-financial performance measurement at which you should design, operate, and control every process in your company in such a way that none of yield more than 3.4 defects per million units of output. Six Sigma is a tool that measures in a clear, accurate, mathematical terms how good or bad their quality levels are, how much they can improve, and what progress they are making along the journey. On a global perspective, companies that have not begun their quality journey are around one or two sigma. The worldwide average is around three sigma. The majority of the companies utilizing six sigma in India are at a low two sigma. An average domestic company is at three sigma, while a good company is at three and a half. Today GE is around three and a half with goals of reaching six sigma by the year 2000. Companies operating at three to four sigma lo... ...reduced cycle times, increased productivity, improved capacity and output, decreased work-in-progress, and improved process flow. Companies operating at 3 to 4 sigma generally loses up to 10-15% of their total revenue due to defects, on the contrast a company that operates at 6 sigma generally loses less than 10%. Six Sigma stars Motorola has reported savings of $2 billion over 10 years of implementation while GE shaved off 750 million of cost in 1998. In 1999, GE has projected a 1.5 billion in savings due to Six Sigma, and if they reach their goal of six sigma in the year 2000 they will add between 8 to 12 added to the bottom line. In conclusion, GE has decided to ride Six Sigma into the next century. The year 2000 is the deadline for reaching Six Sigma, which is also around the time its CEO Jack Welch plans to retire. If GE's quality gamble pays off, Jack Welch will go out a winner, leaving behind his most admired company on top. Reference "The Enigma of Six Sigma." (1999, May). Business Today. Online Romeo, Mary. Six Sigma Quality. GE Capital FMP Conference, Stamford, 1999. Curran, John. "GE CAPITAL: JACK WELCH'S SECRET WEAPON." Fortune July 1999.

Rape- How Can We Change :: essays research papers

Rape– How Can We Change? Although the country has seen crime rates plummet in recent years, rape continues to be a major concern in America. According to Annette Fuentes’ article, "Crime Rates Are Down... But What About Rape?" in Ms. magazine, "an estimated fifteen percent of women are raped or molested at some point in their lives" (22). While big cities such as Boston, Dallas, Detroit, Houston, Los Angeles, and New York have seen the rates of violent crimes such as murder, robbery, and aggravated assault plummet, rape has not been so fortunate. In most of these cities, reported cases of rape have declined by only a few percentage points, whereas in some of these cities, reported cases of rape have actually increased. Rape is an epidemic that is slowly plaguing our entire nation, and unless some drastic action is taken immediately, this epidemic may never be cured. If we are truly interested in having our nation cleansed of this disease, we must begin by removing from our minds the notion that rape occurs only among the poor. When asked to comment on the brutality of rape, Roger Crafts, the Dean of "Student Affairs" at Brandeis University said: "I do not think that we have a significant problem here because we have a sophisticated and intelligent group of students" (Sweet 93). Dean Crafts went on to mention that "vandalism and physical harm are more likely to occur with lower educational levels" (93). Mr. Crafts’ feelings on the subject of rape concur with those of "middle class America." Most of us feel that rape occurs only in the lower socioeconomic classes of America and not amongst those with higher educational backgrounds. Contrary to most of our beliefs, rape exists in the upper and middle classes as well, but in most cases goes unreported due to a various number of reasons. Fortunately, in recent years, the occurrences of violent rapes (those that are committed by unidentified men who forcibly attack women and then proceed to rape them) are slowly decreasing. Unfortunately, "date rapes," which were virtually unknown a generation ago, have now become commonplace. Unlike, violent rapes, a date rape is committed by someone who is known to the victim. In these types of situations, the rapist can sometimes be even the victim’s best friend. A "date rape" can leave emotional scars much deeper than those that are left from a violent rape because the prior is committed by someone whom the victim has an attachment to.

TTTC Essay

Vietnam in the form of stories that change the reader's outlook on a variety of topics. One Of O'Brien chapters, â€Å"How to Tell a True War Story† truly exemplifies his role as a storyteller in the unique way he retells each of his stories. O'Brien alters his style with each recount to emphasize the different ways a story can affect a reader. Through his specific style of storytelling, O'Brien is able to describe his different experiences of Vietnam while explaining his perspective of the human situation.O'Brien alternation between narrating a story and commenting on its exceptive effects explicitly expresses his role as a storyteller in this chapter. In doing this, he is also able to point out the influence it had on his view of human disposition and the true nature of war. He explains the traits of a true war story while giving examples of his own. His strategy of retelling a war story with multiple different approaches emphasizes the power of his storyteller position.He c laims that ‘A true war story is never to depict his recount of the incident in a specific way, thus characterizing one of his many experiences . Just like most soldiers after war find a way to cope with their sufferings, O Brine relays his own experiences by stating that â€Å"In any war story, but especially a true one, it's difficult to separate what happened from what seemed to happen†(63). This chapter is unique in the sense that it takes the minutiae of a certain war memory, twists it to invoke certain emotions, and stimulates a reaction in the reader.Throughout the chapter he illustrates how incredibly the meaning and the effect of a story can change with the smallest adjustment to details . The different ways that O'Brien tells a story help us realize the power of his practice. O'Brien analyses of true war stories, followed by his real life account strike the reader in the heart and change their view of the war as a whole. Brine's storytelling is a powerful mediu m through which he expresses his thoughts on the war.Aside from relaying the incidents during the war, O'Brien also aims to point out his observations Of human nature relating to war. Whether we realize it or not, war has a large influence in all of our lives – O'Brien aims to bring out hose realizations through his storytelling. During this chapter O'Brien repeatedly shares the many characteristics of a true war story. He describes many different traits such as: a true war story â€Å"never seems to or â€Å"a true war story cannot be believed â€Å"(64). Then O'Brien gives an example of how that certain trait rings true in a story of his own.The effect produced is eye opening and causes the reader to adapt the same mindset that O'Brien takes towards his revelations. With his continued explanations of why war stories are so complex, O'Brien moves into the realm of legacies. His vivid description of Curt Lemon's Death is a poignant reminder of the gruesome and tragic, yet sudden end to a great man's life. Even though Lemon perished in the snap of a finger, O'Brien urges us to realize that his creative style of storytelling keeps Curt Lemon alive.Just like Ted Lavender and Kiowa, Curt Lemon left behind a legacy that lived among the memories of the soldiers. This is how O'Brien is able to keep him alive along with all of the others who he does not want to let go of. This novel can be viewed as simply a novel that describes a war experience room the point of a soldier; however, the way it's portrayed makes it much more. Not only does O'Brien express what it was like to be in the Vietnam war, but also he gives us a deep analysis of our race in relation to common struggles among us.Often when a soldier has a hard time coping with their return, it is because he or she does not feel like they belong. It's as if no one believes what they say is true because of how terrible it sounds. O'Brien explains that if â€Å"somebody tells a story, let's say, and afte rward you ask, ‘Is is true? ‘ [then] if the answer matters, you've got your There are any people who are ignorant to the lengths that soldiers go to for protecting this country, and when those people fail to appreciate those actions, it is heartbreaking.When O'Brien says that â€Å"if the answer matters, you've got your answer he is emphasizing the point that all war stories can be true even if they never actually happened. The experience Of war as a whole is so unbelievable that any story is true in some sense if it helps the reader understand what the narrator went through. His depiction of war is gruesome to say the least, but it explains to us how war impacts a man. He also expresses the importance off legacy like those of Curt lemon's, Kiosk's, and Ted Lavender's.O'Brien has the potential to be scarred for life from these death incidents; however, he uses the power of his stories as a coping mechanism, and in turn is able to keep the souls of his comrades alive. He does this with Timmy preserve his innocence, and in the same way, he does this to his friends to aid the hurt the war has caused him. All in all, O'Brien strategy of storytelling achieves the multiple goals intended: to portray his tragic war experiences, to explain the human notation in relation to the war, and to portray the strength of a legacy preserved in a Story.

Critical appreciation of T. Roethke’s ‘The Geranium’ Essay

What themes are brought out in the Szirtes’ poem and how are they expressed through the poet’s choice of diction, imagery, style and symbolizes? Like many other poems Like a black bird has a mix of different ideas that are conveyed through the various themes portrayed in the poem. Each theme is brought out by the use of a variety of literary techniques that make the poem so meaningful and enjoyable to read. A theme that is quite obvious to the reader even by the reading of the first line alone is Nature. From the beginning of the poem to the end it is revealed as a strong, fierce storm that perhaps implies the difficult times in which the characters of the poem lived in. The poet often makes use of the contrast of the colours black and white such as in the line â€Å"Like a black bird against snow† and the contrast of warmth and cold as shown in the line â€Å"For its fierceness, hoping to grow warm†. By using this contrast and also the element of personification it expresses how nature or the characters’ surrounding is out of their hands and out of control but at the same time trying to embrace itself in the situation. It is trying to convey to the feeling of warmth and security of what is happening in the poem as if by using its untamable cold to try and give warmth to the characters by becoming one with them as seen in the lines â€Å"The winter seemed to drape / Itself about him as if to apologize†. Another theme that is brought out in poem is the theme of relationships. The reader gets the impression of a close bond between the main characters of the poem being the children and their long awaited father. The poem’s slow pace, which is demonstrated by the many caesuras, symbolizes the long wait and increasing suspense the children are feeling as the father draws closer. As the poem advances a sense of security and love is displayed by the poet’s choice of words that show the children’s deep anticipation such as in the line â€Å"His face was in shadow, but we’d see it soon†. Another aspect that contributes to this feeling is the rhyme scheme of the poem. It is grouped in sets of a b a as if the first line and the last line are enclosing the middle one. This may symbolizes the children’s desire to be embraced by their father and also the father’s want to hold them once again after a long separation. Memory is also a theme that is quite important in the poem. While reading the poem the reader gets the impression that this is all just a flashback of the narrator as he remembers his childhood and this particular day. This is shown more clearly in the last two lines â€Å"And life was then in quite another form, / When there were blacker days and thicker snow†. Even the way the poem is written creates the idea of thought. Many of the caesuras used in the poem are commas as if showing a list. This portrays how thoughts and memories are linked to each other. Another aspect of the poem that shows how memories are connected is how the stanzas continue from one another. â€Å"In the cold wind, as if he had trapped The whole sky in it.† Two themes that are connected with the previous one of memory is the passage of time and nostalgia. Through out the whole poem a dark and cold atmosphere is exposed to the reader. We can image the narrator as he recalls these difficult times of his life and also get a sense of though they were hard he wishes for them to return. Maybe not the situation itself but the love and care of a family and childhood. The passage of time is also displays in the style of the poem itself. Even though there are a lot of pauses which symbolize how slow time passes when you are anxiously waiting for someone it also has many run on lines. These portray how time moves fast in the sense of years. How that memory seems so long ago and quickly time passed from that day or childhood to the time the narrator finds himself in now. Each theme shows different aspects and interpretations of the poem but combined together they form a marvelous piece of literary work full of depth and feeling.

North American Studies - Borders Essay Example | Topics and Well Written Essays - 1250 words

North American Studies - Borders - Essay Example Ed Tom Bell, Anton Chighur and Llewelyn Moss are the three central characters upon which the events of the story revolve. The three characters present the first feature of border fiction in McCarthy’s story. The first is Sheriff Ed, the existentially bemused man. Sheriff Ed Tom Bell tries to make sense of the mayhem that originates from his square presence in the corridor of cross-border drug trade. The other character is a Vietnam vet called Llewellyn Moss. Moss skirts between amorality and morality. He is the first to appear at the novel scene by first taking advantage of valuables he tumbles across in his hunting escapades. Upon returning home with the collected $2 million, Moss goes back to the wilderness to offer help to the wounded man he had left pleading for water (Sanborn, 2009). The chase for Moss begins here and the rest of the book centers on his search and pursuit. The third character in the novel is Anton Chirugh, a ruthless murderer whose actions are motivated b y a mixture of probabilistic chance and psychotic fury. Upon the chase of Moss, the novel tests the moral sense of all the people involved in Moss’ life. The borderline between the United States becomes a mere symbol of sovereignty discontinuation. The principles and values of living within the two countries become merged and seems one in the novel. There is no much distinction in character traits of the people involved in the story. Moss becomes increasingly desperate as the drug barons intensify his search. He senses that the rugged, tough life he experienced during the Vietnamese war might not be sufficient o see him through the pursuit of the drug masters (Worthington, 2009). His wife, Carla Jean, is torn between her desire to protect her husband and loyalty to him and her vague sense that her husband might have been overpowered and outwitted. Although the thought of Chirugh outmatching her husband was still alien to her, Cara becomes intense at the thought of the indiscr iminate killings and decisions of one’s fate by the toss of a coin in the event that he could find her husband. She also gets weary that Sheriff Ed had become incessantly appalled at the depravity and started to feel pained helplessness (King, Rick & Jim, 2010). Sheriff Ed Bell continually meets actions or circumstances on part of other characters that serve to upend or underline his moral sense. This alternately narrates and soliloquizes the story and themes without clear construction and pattern. No Country for Old Men portrays more than just borderline of sovereignties between Mexico and United States. The narrative tells of the stereotype of traditional western hero in Sheriff Ed Tom Bell. The novel says much of the life of the Sheriff in the West. He says he was a sheriff of the United States at the age of 25 years. He says, contrary to what many people would think that his father too was in the same line of profession, Sheriff Ed’s father and grandfather were law yers. In this part of the novel, the Sheriff acknowledges that he is part of tradition, the tradition of lawmen in his family. Through the Sheriff, the author brings about three significant changes in community perspectives. First, 1980s saw a change of Western frontier from a traditional view as the Wild West to a tamed modern West where power was no longer fought for by angry tycoons, was settled and populated, and legal order was already established. Secondly,

Business Coursework Example | Topics and Well Written Essays - 1000 words

Business - Coursework Example There are two reasons why I think this is so. The first reason is that despite the crisis, I believe in RBS’ future. The bank has maintained its professional and constructive approach to business. The management seems to have been able to steer the bank out of trouble and there are reports that very soon RBS will opt out of the Government’s Asset Protection Scheme. The bank’s underlying business is stable and profitable while the bad debt ratios have been falling. The second reason is that the bank is working with a redefined strategy to regain customer trust and building itself on even more solid foundation. The global economic scenario is changing but I can see that the bank is maintaining its consistency – the consistency to adapt and offer the best to clients and investors. Joining the GBM markets programme at this stage would allow me to be part of this evolution and contribute to its success in near and long term future. Why do you believe RBS is the Right Place for you? Please use this section to outline what you know about RBS and what makes it an attractive workplace for you. (2048 characters / 250 words max) I love challenges. However, it would be naive to imagine that being ready to face challenges is enough without learning from the experiences of others. I believe RBS is the right place for me because its culture is built around cooperation, challenge, learning, and respect. The GBM Programme offers me the opportunity to learn with my peers and gain from the guidance of experienced colleagues. RBS, in my opinion, offers the best learning opportunities in the industry and the culture is intellectually stimulating. The well structured GBM Programme will offer me a full round exposure to the entire spectrum of products and services in the market. These include trading, sales, currency and interest rates, foreign markets, derivatives, risk, and analysis. This is a great learning opportunity that I would love to show excellen ce in. RBS seems to promote proactive workers and those who love to take the lead in creating solutions for the bank or its clients. This would be the ideal setting for me and I would also have the opportunity to work with the best and the brightest in the industry. Being a person who loves to interact with people, the GBM Markets Programme is the best place for me. I would get the opportunity to work with my colleagues, many of whom I understand come from various locations and cultures, and develop common shared successes. At this point, I feel I would be good in the sales segment of the business. What strengths and experience do you have that make you the Right Person for the GBM Markets Programme? Please use this section to describe your strengths and any experience that you have that makes you the Right Person for the GBM Markets Programme. (2048 characters / 250 words max) I mentioned earlier that I love challenges. RBS would be perfect for me as it requires someone who is able to work in a dynamic market, changing situations, and newer challenges all the time. It also requires that the person is capable of sensing a situation, apply knowledge creatively, make projections, and come up with a win-win solution for both the client and RBS. I strongly feel I have the personal qualities to fit that role. I also understand that one cannot individually offer all dimensions of a product. I am a team player and

Marketing Planning and Strategy (Organizations or Individuals) 2 Assignment

Marketing Planning and Strategy (Organizations or Individuals) 2 - Assignment Example One of the most effective tools is to get the customers involved in the marketing process through the social networking sites such as Facebook, MySpace and LinkedIn. Additionally, it is recommended that the customers’ opinions are sought during the testing or initial phase so that they feel part of the entire marketing campaign (Hennig-Thurau et al., 2010; Kotler & Keller, 2011). Both marketers and consumers are crucial elements for effectiveness of the marketing programs. Since the consumers are at the consumption end, the marketing team has to make sure that the messages are communicated via the most frequently used mediums such as social media, technological gadgets (smartphones, tablets) and Television (Akroush, 2012; Kotler & Keller, 2011). Hence, the marketers and consumers have to work like a team so that they can reap the benefits of successfully meeting the customer’s demands. At present, the latest trend in marketing is to develop a two-way strategy which will ease the message delivery and receiving procedure. The professionals have to utilise the mediums available in the market with complete and strategic analysis so that the company can survive in the ever changing market. Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The impact of new media on customer relationships. Journal of Service Research, 13(3),